PROJECT: MELTON TOWN CENTRE STAGE 2

project detail

End Client: Melton City Council
Status: Completed (stage 02)
Head Contractor: ACE Constructions

The design intends to create a flexible and adoptable streetscape that responds to the changing nature of commercial trading, events and activities that occur throughout the day, weekends and annual events within Central Geelong. It aims to work with local businesses, and establishing streetscapes based on the notion of the 24-hour economy; activating various parts of the street during different time periods. Facilitating various levels of activation throughout the precinct aims to create a resilient economy that can adapt to changing commercial tenancies over time.

The design intent has achieved by a simple and adoptable structure that weaves through the laneway precinct, creating a directional canvas for a range of activities and elements. Art, projections, trading, recreation, landscape and amenity as well as light and shade can all be programmed into the structure which creates a strong connective link between the various spaces.

The frame structure acts as a mechanism to soften the streetscape with vertical planting and colourful canopies anchored to arbour structures while providing conduit for services such as water, electricity and data. It is an adaptable and flexible structure that can evolve as the needs of community changes.

Use of movable furniture allows the adjacent tenancies to readapt the space during periods of tenancy. The flexible nature of the design encourages communication between the tenancies and ownership of the space by retailers.

Providing areas of alfresco dining on both sides of the street enhances the opportunities for activation and economy growth.

The use of raised planter boxes provides opportunities to bring greeneries to the space within the constraints of below ground services.

The incorporated lighting and projections enables the space to act as an art exhibition illuminating street arts while improving the perception of safety.

To sum up briefly, the appearance of new businesses, appropriation of space and taking ownership of planter boxes by cafes and restaurant owners are all evidence that the design is meeting its objectives of activation and economic development.